Clash Royale App Icon 2020.
After 4,5 years, Clash Royale is changing it's App Icon for the very first time.
We (The Game Team) have been working hard for several months (8 months) on the Clan Wars 2 Update which we hope will bring deep Novelties and Changes to the Game. The release of this update is a turning point into the Clash Royale History.
For this occasion, we wanted to signal those changes to our Dear Players- Changing the App Icon has a Strong Communication Power has it would signal changes to Past, Present and Future players that the Game has changed, for the better.
I have then been working on this 2020 App Icon.
For this New App Icon, I wanted to think further- I wanted to give to the Game and the Players a meaningful message, a Promise. The Promise of an Epic Battle, A Promise of an Epic Battle between the Blue and the Red King.
This App Icon Design allows this "Clash" between the 2 Kings Storytelling, but also shares an E-Sport Vibe (As we keep investing in E-Sport) and gives a Fresh Feeling to the Look with this High Value to the Colors and Low amount of textures for a maximum of simplicity and minimum grunge.
To resume, I believe that the New App Icon does a good job at delivering the message that something has changed in the Game but also shares effectively a little piece of Storytelling, while remaining readable at a small size on Phones Screens.